It is a CRM app that automates an entire sales process. The app saves whole customer relationship history from Skype/Slack/Telegram/email. Customers are not even aware that communication is held through the CRM app. The app reminds sales managers about actions needed: emails to be sent, scheduled calls, etc. Thus, no lead can be left without an answer.
There is an all-stage sales funnel statistics. For example, the app can show number of leads received, per-stage conversion rate, and failure reasons. The company’s management can rate staff responses (for speed, initiative, etc.), this allows to make staff salaries dependant on average personal scores.